Content Marketing Seminar

Sat, 16 Jul 2016 16:00 - 18:00 JST

Aqua Meeting Space Shibuya

Wako Shibuya Building 10F, Dogenzaka 1-22, Shibuya, Tokyo 150-0043


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Regular ¥3,000 prepaid
Student ¥2,000 prepaid
1 free drink included


Imagine growing an online business without paying for advertising. That’s what content marketing promises, but how does it work and, more importantly, will it work for you?

This seminar explodes some of the myths of content marketing and outlines the strategies that will actually deliver you customers. These include:

  • Audience segmentation
  • Email marketing
  • Social retargeting
  • Personalisation
  • Website optimisation
  • Content marketing for SEO

You'll look at a number of creative case studies and learn that content marketing is about much more than having a blog and a video on your site.

Content creation is hard work, however, so the seminar also looks at some of the short cuts available to you, from curating to outsourcing to repurposing.

This event is for you if:
- You’re thinking of starting a business using content marketing strategies
- You already have a business and want to get more customers or followers

Format: Interactive Seminar (90 mins) followed by networking session (30 mins)
Language: English

Speaker: David Willoughby is a Google and HubSpot certified digital marketer who also lends his content marketing skills to several startups and companies. In his spare time, he founded an online tutoring business that gained over 50,000 Facebook followers and students in over 30 countries.

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Workers University Tokyo

Workers University Tokyo

Workers U is Tokyo's pop-up university. Anyone can join our seminars on marketing, communication, design, translation, data science, and other work-related topics. A typical Workers U speaker is a...

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